Three-quarters (76%) of StLucieTravelGuide.com readers are female.
Two-thirds (67%) are married or in a domestic partnership.
More than one-half (53%) of readers are between the ages of 25 and 54,2 the peak earning and buying years.
71% of StLucieTravelGuide.com readers have college degrees,including 45% with post-graduate degrees.
The average household income (HHI) among StLucieTravelGuide.com readers is $91,100.The median is $82,800.
More than half (56%) of StLucieTravelGuide.com readers have an HHI greater than 75,000 and 36% have an HHI greater than $100,000. Our readers are bookers,not lookers:95% reserved or booked travel online in the past year.Of these,89% reserved/booked airline tickets, 83% hotel and 57% rental car.